We've made it our mission to create a new quality standard for what is edible. Welcome GRIM into your life!
GRIM is Danish for "ugly" and Denmark's first fruit and veg box that is exclusively filled with imperfect-looking and surplus produce. Why? If an apple or carrot is not big, red or straight enough, it cannot be sold in a supermarket. Stupid, right?
GRIM works as a subscription. That means you will on an ongoing basis receive SMALL or BIG boxes WEEKLY or EVERY SECOND WEEK. You can either choose to get your box delivered straight to your door or come pick it up at one of our pick up spots across the Copenhagen area. One thing we can promise is that we'll keep surprising you with a good mix of basic staples and funky fresh items - of course sourced from 100% organic or biodynamic certified farmers.
At the weekend we design your box and order produce from our lovely farms. On Monday you receive our GRIM newsletter, which tells you what will be in your box this week so you can go ahead with your meal planning!
Loads of ugly fruit & veg then arrive at our warehouse in the beginning of the week, and on Tuesday we pack it into your GRIM boxes, which you can get in size small or big. Also on Tuesday, you receive a SMS with either a pick up reminder or an expected delivery time frame in case you chose home delivery. Let's make this a no-brainer!
When your boxes are readily packed on Tuesday, you can either pick it up in NV on the same day (other pick up spots on Wednesday) and save those 40DKK delivery fee, or get it smoothly delivered straight to your doorstep on Wednesday.
Then we are only left to say bon appétit, because we promise you'll be surprised how damn good ugly food tastes.** YOU'RE WELCOME.**
The guiding principle behind everything we do is to reduce the negative environmental impact of our food systems. Full stop ✋
At GRIM, we love and welcome all shapes, sizes and colours 🌈
We think that everyone is entitled to know what they eat and where their food comes from. Be prepared to name-drop your cucumber farmer's first name at the next dinner table conversation.
It’s a serious mission we are on - but while we do it, might as well have a bit of fun. Because look at those weird apples, failed oranges and disfigured cucumbers - how liberating!
We are trying to change what people think about food. — Petra Kaukua, co-founder and CEO of GRIM► Watch TV2 Lorry feature
About 1/6 of all veggies and fruit grown worldwide are lost on farms, where in some cases every second piece is tossed due to cosmetic flaws. EVERY SECOND.
In Denmark alone, food waste at farms amounts to about 160.000 tons a year. It’s a pain to the farmers, and of course, Mother Earth. Globally about 21% of the world’s freshwater use and 28% of arable land goes to grow food we don’t eat. At the same time we are worried that we don’t have enough food for the growing population 🤔
But food waste doesn't stop here. A lot more is lost along the food value chain: during transportation, at the supermarket, at home. Did you know apples in the supermarket can be as old as 4 months?
That's why we work together with dedicated farms and wholesalers to ensure we can cut out many middlemen to shorten supply chains. Since food waste is a global problem, we work with farms from all over the world. So really, eating GRIM fruits and veggies just makes complete sense.
of food saved
of income created for farmers
Hi! We are Caro & Petra, two foreign girls & best friends living in Copenhagen, Denmark, who have decided to disrupt one of the most traditional and male-dominated industries worldwide. Yeah. Sounds easy, right?
We thought so too, and that's why we created GRIM. At GRIM, we celebrate everything that is NOT norm-core. We're on a mission to create a new quality standard of what is edible. So we decided to proclaim FUCK BEAUTY STANDARDS as our go-to strategy in literally everything and made it our mission to show people how beautiful and tasty ugly can be.
We make juicy food boxes since July 2018 and our operations is entirely volunteer-based. Can you see? We've set the foundation for a movement that will change the world.
Join the ugly revolution now and become part of GRIM 👊